About the NASPP

Barbara Baksa serves as Executive Director for the National Association of Stock Plan Professionals (NASPP).  She is a frequent speaker on equity compensation related topics, has authored numerous white papers and articles on stock compensation and has contributed chapters to four books on equity compensation. Barbara is also the author of the book “Accounting for Equity Compensation,” published by the National Center for Employee Ownership and a required text for the Certified Equity Professionals exam. Barbara also serves as editor of The NASPP Advisor and co-editor of The Corporate Executive.
 
Barbara began her career in equity compensation over 20 years ago. She is a Certified Equity Professional and a member of the Advisory Board of the CEP Institute at Santa Clara University.  Barbara has a BA in English from the University of Iowa.

As Education Director for the National Association of Stock Plan Professionals, I oversee live and online educational programs, webcasts and podcasts, which include extensive supplemental materials.  I plan, manage and moderate the annual pre-conference program on various topics related to equity compensation. Prior to the NASPP, I held the position of Manager, Professional Services, with Solium/OptionEase.  In this role, I was responsible for client integrations with brokerage systems, implementations and support for clients challenged with complex equity and ESPP plans.  I have nearly 20 years of experience in equity administration, working for multinational companies including Cymer, Inc., IntraLase Corporation and Verenium, Inc. where my duties comprised full responsibility for all aspects of equity administration, including accounting, securities compliance and management of the stock administration team.

As the Editorial Director for the NASPP, I am involved in managing content for the NASPP website, co-authoring The NASPP Blog, and contributing to NASPP content such as The NASPP Advisor. 

Prior to joining the NASPP, I worked in the Strategic Solutions division for consulting firm Stock & Option Solutions. I've also held various stock administration positions with several publicly traded companies.

I'm a Certified Equity Professional, the current Treasurer for the DC/MD/VA chapter of the NASPP, and a past member of the CEP Advisory Board.

I make sure members get the most value out of their NASPP membership regardless of whether they are a new or a veteran member. I cultivate new members and facilitate their orientation to the organization.  I provide on-going support for all of our NASPP members so they can maximize the benefits. 

Before joining the NASPP team, I spent six years as Member Relations Director at ProVisors, a 5000-member national professional networking organization, and two years as Membership Resources, consulting with business and professional associations on strategies to get and keep members.  This experience was preceeded by a career in marketing as co-founder and principal of a full service advertising and branding agency, The Next Level Marketing.

Please reach out to me when you have any questions or feedback about your membership.  I am always interested to hear from you.
 
 

Brian is responsible for managing existing business relationships, developing new partnerships, annual Conference exhibition and sponsorship sales, and service provider memberships.  Brian has over 20 years of experience in the stock compensation industry, served as chapter president for the Phoenix NASPP Chapter for seven years, and oversaw the NASPP’s South Region as Regional Representative for two years.  He, like many notable colleagues, got his start with ShareData.  Brian has held various sales and relationship management roles at Etrade, Charles Schwab and Fidelity.  He is passionate about taking care of his clients and looks forward to reunions with his many friends in the industry, most notably at the NASPP’s annual Conference.

Bernice Toy joined NASPP in February 2015 as the Programs Director.  Berni manages the Annual Conference speakers, content and sessions.  She implements and leads the conference mobile app team. And she project manages the annual stock plan surveys.   Prior to joining NASPP, Berni founded BeUbiq, Inc., where she developed UbiqIt®, a cloud-based collaboration application that centralizes and organizes the content and business knowledge for equity compensation programs.  In 2008, Berni joined Cisco Systems, Inc., as the Senior Manager of Global Stock Plan Services, where she managed a team of 11, who administered the stock plans and all the tax and legal compliance issues for 120+ countries.  In 1992, she co-founded StockPlan, Inc., which was later acquired by AST (American Stock Transfer) and also held positions as Equity International Specialist at Applied Materials, Equity Consultant at Watson Wyatt, Functional Software Analysis at PeopleSoft, Inc., Account Manager at Smith Barney, Sales Manager at ShareData, Inc., and Stock Administrator at Linear Technology, Inc. and ROLM Corporation. She is a founding NASPP Member.