Emily Cervino, CEP, FGE - Head of Industry Relationships and Thought Leadership, Fidelity Stock Plan Services
As head of Fidelity Stock Plan Services' Industry Relationships and Thought Leadership, Emily drives connections with the stock plan industry and focuses on developing data-driven insights on equity compensation plan design, usage, and effectiveness based on quantitative and qualitative research to help plan sponsors make more informed decisions about their equity plans and processes. Emily has spearheaded work to develop deep understanding of Employee Stock Purchase Plans and the impact of design on participation, conducted analysis on the relationship between Performance Award payouts and corporate performance, and shared extensive data on employee selling behavior, participant perceptions, and participant communications and engagement.
Barbara Baksa, CEP - Executive Director, NASPP
Barbara Baksa serves as Executive Director for the National Association of Stock Plan Professionals (NASPP). She is a frequent speaker on equity compensation related topics, has authored numerous white papers and articles on stock compensation and has contributed chapters to four books on equity compensation. Barbara is also the author of the book "Accounting for Equity Compensation," published by the National Center for Employee Ownership and a required text for the Certified Equity Professionals exam. Barbara also serves as editor of The NASPP Advisor and co-editor of The Corporate Executive. Barbara began her career in equity compensation over 20 years ago. She is a Certified Equity Professional and a member of the Advisory Board of the CEP Institute at Santa Clara University. Barbara has a BA in English from the University of Iowa.