Senior Manager, CFO Advisory Services
Laura specializes in equity plan design, administration and accounting. As a financial reporting manager for Solium Capital, she moved to the United Kingdom to better support the requirement needs of the European market and clients for equity financial reporting and IFRS 2. Previously Laura worked at various companies in Silicon Valley.
She shares her breadth of expertise with clients and is a volunteer member of the CEPI Certification Council in Santa Clara for the past 11 years.
Senior Director, Advanced Solutions
E*TRADE Financial Corporate Services, Inc.
Kelly leads the Advanced Solutions professional services team at E*TRADE Financial Corporate Services, Inc. (ETCS), where she focuses on enabling clients to reduce internal risks and scale their business by building efficiencies. Prior to joining ETCS, Kelly spent more than two decades deploying end-to-end equity and payroll best practices at Apple Inc., both strategically and operationally. While at Apple, she managed the global process and strategy for Apple's equity programs, in addition to many aspects of payroll, tax, accounting and equity administration. Kelly is active in the Global Equity Organization (GEO) and the National Association of Stock Plan Professionals (NASPP), and she is a frequent presenter at NASPP and GEO Annual Conferences, in addition to E*TRADE’s Directions Conference. She is a current board member of GEO, and also served on the board member of GEO as an issuer (2008-2010) as well as ETCS’ Client Advisory Board (2008-2014). Kelly received a BBA in Business Management from the University of Texas at Austin and is a Certified Equity Professional (CEP).
Traditionally used for executives, performance grants are becoming more popular for public company employees at all levels to drive achievement of company goals and key performance indicators.
This presentation will include the top dos and don’ts when designing a performance equity plan, as well as trends seen by E*TRADE across their clients’ plans.
We will focus on specific valuation and expense issues related to performance and market awards, with guidance for retrospective vs. prospective changes.
Audience members will gain tips to identify and address the key issues surrounding performance grant setup and expensing.
Outline common mistakes to avoid when starting a performance grants program
ETCS performance plan analytics
Evaluate the specific valuation and expenses issues related to performance awards
Changes/modification to performance period
Please register at https://austinnaspp.wufoo.com/forms/zgm3sv11dhwwq7/