It is no secret that today's fast-paced, digital climate has changed the ways individuals approach technology and consume information. People of all demographics are digesting information in small, snackable chunks, accessed just in time on any device. Now this technology is impacting how participants are learning about their equity awards. Increasingly, traditional channels of education e.g. print brochures, physical mailings, and in-person presentations-are no longer sufficient to reach busy employees.
Enter: Multimedia technology & SaaS platform. A series of brief, educational video content customized to a company's brand and voice that are accessible anytime and from any mobile device can help simplify the complex concept of equity compensation. Brief, 2-5 minute modules facilitate direct and effective employee education in a multitude of situations, whether you are executing a large-scale transition to a new participant platform or simply instructing employees on how to manage their equity plans. And unlike traditional communication, companies have the ability to measure the effectiveness of digital communications to drive participation.
Join us for an interactive discussion to learn more about communication strategies to better educate your employees about equity compensation. We will also delve into how some of your peers are measuring success around equity communications and realizing great ROI by embracing technology. We hope you will walk away with new ideas about how to engage, educate, and empower your employees through the power of multimedia.
As the Co-Founder of GuideSpark, John works directly with national enterprise partners to help drive the financial and wellness communications transformation away from traditional methods and towards engaging, multimedia participant communications. He is a featured speaker at events, such as the national NASPP and NECF/GEO conferences, where he addresses leading edge equity communications trends. Prior to co-founding GuideSpark, John spent 14 years as a speaker and content author delivering financial wellness and benefits workshops for Silicon Valley companies. John holds a Bachelor of Science from California Polytechnic University and from the School of Architecture and Environmental Design.
Jule Torre is the Global Stock Programs Manager at Applied Materials. Before joining Applied Materials, she was an independent consultant and prior to that, she served as the Director of Global Shareholder Services at TIBCO Software Inc. Ms. Torre spent more than ten years at Adaptec, Inc. where she oversaw its Stock Administration Department. She has extensive experience in the field of equity compensation including the design, implementation, administration and compliance of stock option plans, employee stock purchase plans and restricted stock programs.
As a founding member of the National Association of Stock Plan Professionals (NASPP), Ms. Torre currently serves on its Executive Advisory Committee and is also a member of Global Equity Organization (GEO) and The National Center for Employee Ownership (NCEO). She also serves on the Santa Clara University Certified Equity Professional Institute Board of Advisors (is a past Chair) as well as the UBS Financial Services Inc. Client Advisory Council. Ms. Torre has served as a conference speaker on numerous occasions.