Calendar of Upcoming Events for the SAN FRANCISCO Chapter

Prior Events

Date and Time:6/16/2016 11:30am - 1:30pm PST
Event:SF Chapter NASPP Lunch and Two Sessions!
Topic:The ESPP Paradigm: Positioning a Plan for Success - Part 1 and 2
Location:Charles Schwab 215 Fremont Street, 1st Floor, San Francisco, CA
Contact:Dan Schwab
Contact Phone:415-667-6367

NASPP Lunch and Two Sessions! 

Register Today!

The first 30 registrants will be entered into a raffle to win one of five $10 Starbucks gift cards. Don't wait—Register today!

Join us for two great sessions:


Registration:   11:30am
Session I:        11:45am to 12:30pm
Session II:       12:45pm to 1:30pm


The ESPP Paradigm: Positioning a Plan for Success
This engaging session, presented in two parts, will examine new research on ESPPs to discover commonalities that make these popular plans effective and competitive. 

Session I:  Trends in ESPP Design and Administration
Barbara Baksa of the NASPP and Dee Crosby of the CEP Institute will present findings from the recent joint NASPP/CEPI/NCEO survey on ESPPs, highlighting unexpected trends in ESPP design, employee education, and participation rates.  

Session II: Participant Behavior
Emily Cervino of Fidelity Stock Plan Services will review employee selling behavior of ESPP shares to see where plan design features and demographic differences may drive employees to sell or hold ESPP shares.



Session I:  Barbara Baksa, CEP, Executive Director, NASPP

Barbara Baksa serves as Executive Director for the National Association of Stock Plan Professionals (NASPP) and she oversees all NASPP member programs and service.  Barbara has authored numerous articles on stock compensation, contributed chapters to several books on equity compensation, authored the book “Accounting for Equity Compensation,” published by the National Center for Employee Ownership, and is a frequent speaker on equity compensation topics.

Barbara also serves as editor of The NASPP Advisor and co-editor of The Corporate Executive.

Barbara began her career in equity compensation over 20 years ago. She is a Certified Equity Professional and a member of the Advisory Board of the CEP Institute at Santa Clara University. Barbara has a BA in English from the University of Iowa.

Session I: Dee Crosby, Director, Certified Equity Professional Institute

Dee is currently the Director of the Certified Equity Professional Institute (CEPI) at Santa Clara University.

She is responsible for the marketing and development of the CEP program, the annual CEP Symposium, and the research efforts of the CEPI. Dee coordinates an extensive volunteer base of subject matter experts in defining course curriculum, test development and standard setting, to ensure that the CEP program meets rigorous certification standards. The CEP designation remains the only internationally recognized credential for equity compensation professionals. Dee joined the CEPI in 2004 as the Program Manager, and has been instrumental in making the CEP Symposium a premier industry event.

Under her leadership, the CEPI recently published GPS| Participant Education and Communication - Case Studies, the latest effort in the Guidance|Procedures|Systems research initiative.

Prior to joining the CEPI, Dee worked in purchasing, quality control, engineering and management at various high tech companies. She has developed and delivered training materials in a multitude of subjects including various SAP modules, purchasing contract review, and many software tools. She received a M.S. in Engineering Management from Santa Clara University and a B.S. in Industrial Engineering from Lehigh University. She currently serves on the NASPP Advisory Board and is a member of the Executive Advisory Committee.

Session II:  Emily Cervino, CEP, Vice President, Fidelity Stock Plan Services

Working in varied roles in the equity compensation industry since 1998, Emily has a unique appreciation for the opportunities and challenges of equity compensation.  At Fidelity Stock Plan Services, Emily focuses on strategic marketing initiatives, thought leadership, and building Fidelity’s strong industry presence.

In her former role as executive director of the Certified Equity Professional Institute (CEPI) at SCU, Emily was involved in all aspects of certification, research, and program marketing. In previous roles, Emily managed all the equity compensation programs at National Semiconductor and held various roles at E*TRADE/ShareData.

Emily is a frequent speaker at equity compensation events, past president of the Silicon Valley Chapter of the NASPP,  a member of NASPP, GEO, and NCEO, and a 2015 recipient of the NASPP's Individual Achievement Award. Emily is a Certified Equity Professional (CEP) and she holds Series 7 and 63 securities registrations.

LOCATION: Charles Schwab 215 Fremont Street, 1st Floor, San Francisco

PARKING: Underground parking 1 block away in the Orrick Building: Entrance on 1st Street, between Howard and Folsom ($2.75/ hour).

BART/MUNI: Exit the Embarcadero Station, walk 2 blocks down to Fremont Street, Left onto Fremont, 3 blocks to 215 Fremont Street.

PAYMENT: If you will be submitting payment via check, please make it out to SF NASPP, and mail it to: SF NASPP, 4100 Redwood Road, Suite 183, Oakland, CA 94619-2363

More Information:
Continuing Education Credits: 1.5 CEP (Administration)