Imagine the power of education and communication if stock compensation pages got as many views as flash mobs or dancing cats on YouTube. Our plans and technology have evolved, but too often our communication has stagnated with printed materials and static intranet sites. Validated by the wild success of viral videos and YouTube, videos are all the rage. You don’t need an all-star cast and legendary Hollywood director to make this medium an Oscar worthy contender in your stock compensation toolkit. Join this panel of two recent GEO Award Winners for Best Use of Video Communications and their providers to explore how video and other digital mediums can help connect and educate today’s stock plan participants. This panel will provide a comprehensive overview of your digital choices, including video, computer-based training, voice enriched video presentations, and others. Whether it is a production of your own, a partnership with your service provider, or an arrangement with a third party, having a solid understanding of what works, and what doesn’t, in the digital world, will help to ensure your success. From concept, to budget, to storyboards, to production, join this panel to explore how to best use digital mediums to educate and communicate stock programs.
Emily Cervino, CEP, Vice President at Fidelity Stock Plan Services
Working in varied roles in the equity compensation industry since 1998, Emily has a unique appreciation for the opportunities and challenges of equity compensation. At Fidelity Stock Plan Services, Emily focuses on strategic marketing initiatives, thought leadership, and building Fidelity’s strong industry presence. In her former role as executive director of the Certified Equity Professional Institute (CEPI) at SCU, Emily was involved in all aspects of certification, research, and program marketing. In previous roles, Emily managed all the equity compensation at National Semiconductor, and held various positions at E*TRADE/ShareData. Emily is a frequent speaker at equity compensation events, past president of the Silicon Valley Chapter of the NASPP, and a member of NASPP, GEO, and NCEO. Emily is a Certified Equity Professional (CEP) and she holds Series 7 and 63 securities registrations.
John Wolff, Co-Founder & Vice President, Business Development at GuideSpark
As GuideSpark’s co-founder, John observed firsthand the need to leverage today’s web video technology to help employees understand and value their benefits. He spent 14 years as a speaker and content author at over 450 employee benefits and financial health workshops for high tech companies in Silicon Valley. GuideSpark became the solution to a growing need, how to engage and educate time constrained workers in just a few minutes. John is now working with national providers and partners to help scale the transformation away from traditional paper/text based materials to customized, multimedia employee communications. John holds a B.S. from California Polytechnic University, San Luis Obispo from the School of Architecture and Environmental Design.